The first video is from a Hong Kong expert on pu-er, who shows you how to break up your cake. Pu-er doesn't always come in cakes, it can be in brick, cake or bird nest form. There are others, but these are the main forms. This strategy will work well for your cakes and bricks, so take it from an expert. I'm simply learning along with you...
Next, there is the matter of brewing itself. Here you're apt to find many videos with sexy Chinese girls or sagacious French looking types conveying a "mystique," which albeit deserving of the tea itself, might be more than a bit intimidating, intriguing, and exiting all at the same time. Although all of these elements have their place within tea culture, it might also be good to note that tea and pu-er in particular comes to us from the rugged hill-tribes, where I have my suspicions about how much they found it necessary to reserve particular accoutrements such as the "gai-wan" to appreciate that which came to them directly from nature.
In any case, as things stand now, the matter of water temperature and infusion time are central to the process. You'll find that opinions vary widely depending upon the expert providing the advice and what it is they are serving up. A good rule of thumb is that ripe pu-er steeps at a near-boiling temperature but for about the same amount of time as for wu-long (oolongs.) That is, it is perfectly kosher to steep the first few rounds at fewer than 30 seconds and then another few rounds at around 30 seconds, before letting it sit for progressively longer moments. The idea here is not so much to have "hot tea," as much as it is to ride the wave, where flavors start out mild, build to a crescendo and then ebb to a wistful conclusion... sigh. Knowing just how much is a part of the process of familiarizing yourself with the tea and your tastes.
Let's see how an expert expresses this...
Whoa, I loved that music!
Now an American who has a teashop in North Carolina...
Here's a Japanese with teaware from Japan. I'm loving the accent and the ending is most excellent.
Here's a Russian having fun with the whole process. Mind you, Russians are the most sophisticated of Western tea-drinkers, so it would not be possible for him to have such fun without being intimately acquainted with tea. Notice how he knows all the Chinese terms and the nuances of pu-er...
This prankster serves up a slap-stick reminder to us to enjoy the process and not get so caught up in the ritual. Sure, there are times for ritual, but as our American also demonstrates, pu-er also has a certain practicality that makes its integration into our lives go beyond ritual. More about this in my next missive, as I speak upon tea from a Chinese medicine perspective.